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Inside Hubble
UX Research 101: Creating a UX Research Plan
UX Research 101: Creating a UX Research Plan
UX Research Foundations
May 6, 2025

UX Research 101: Creating a UX Research Plan

Without a good plan, UX research projects can lose their impact and teams can face challenges when trying to align on the purpose and the ultimate goals.

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Usability Metrics that Matter: A Practical Approach to Measuring Usability
Usability Metrics that Matter: A Practical Approach to Measuring Usability
Measuring UX
May 6, 2025

Usability Metrics that Matter: A Practical Approach to Measuring Usability

Learn about essential usability metrics to enhance user experience, measure effectiveness, and drive product success.

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Survey Tips, Best Practices, and Leveraging AI
Survey Tips, Best Practices, and Leveraging AI
Surveys
May 6, 2025

Survey Tips, Best Practices, and Leveraging AI

We’ll break down how to design an engaging survey as a whole and how to craft well-designed survey questions to ensure you collect meaningful, actionable insights.

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Best Free Online Survey Tools & Google Forms Alternatives
Best Free Online Survey Tools & Google Forms Alternatives
Surveys
May 7, 2025

Best Free Online Survey Tools & Google Forms Alternatives

Many users default to Google Forms as it's a completely free, but it has limitations. If you need more customization, advanced analytics, or diverse question types, it's worth exploring alternative tools that offer more flexibility.

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Different Survey Question Types and How to Use Them
Different Survey Question Types and How to Use Them
Surveys
May 6, 2025

Different Survey Question Types and How to Use Them

Surveys are a powerful tool in marketing and research, offering direct insights into people’s thoughts, feelings, and behaviors.

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What is a User Journey Mapping?
What is a User Journey Mapping?
UX Research Foundations
May 6, 2025

What is a User Journey Mapping?

User journey mapping is a valuable tool for visualizing user interactions, identifying pain points, and enhancing experiences to better meet customer needs

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