UNMODERATED RESEARCH

Card Sorting

Analyze how participants organize and group information into categories to uncover their mental models

HOW IT WORKS

Optimize your information architecture with card sorting

Test your application's information architecture during the design phase.

STEP 1

Create your study

Add cards and categories based on your application's architecture.

STEP 2

Share studies

Share flexible card sorting tests to your own users or Hubble participants.

STEP 3

Analyze patterns

Observe how users group information to identify points of improvement.

GO BEYOND TEXT

Full image support for rich card sorting

Add images to your cards to collect richer categorization input on image assets, product designs and other design deliverables.

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UNCOVER USER LOGIC

Full support for open, closed and hybrid

Select between participants adding custom categories or participants only using pre-set categories for their tasks.

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INFORMATION ARCHITECTURE OPTIMIZATION

Make it easy for users to navigate through your application

Use card sorting to validate categories, improve labels, and build better navigation based on real user input on information architecture.

Flexible Setup

Let users sort with or without predefined categories—and add images as needed.

Insightful Analysis

See grouping trends, agreement levels, and labeling overlap at a glance.

AI Summary

Identify patterns, highlight friction points, and recommend improvements with AI.

Full Spectrum

Get screen, video & voice recordings to capture full insights from card sorting tasks.

Get started today and unlock the power of Hubble for your user research.

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