👋🏻 Introduction
✍️ Context for prototype task
Text Statement
🧪 Please take a moment to familiarize yourself with [page A]
Prototype Task
❓ What would you do next after seeing the page?
Text
❓ What do you think would happen if you click on [CTA button]?
Text
❓ How visible was the [CTA button]?
Numerical Scale
🧪 Please take a moment to familiarize yourself with [page B]
Prototype Task
❓ What would you do next after seeing the page?
Text
❓ What do you think would happen if you click on [CTA button]?
Text
❓ How visible was the [CTA button]?
Numerical Scale
❓ Which of the two variations would you prefer?
Image Preference
❓ Please elaborate on why.
Text
❓ After 3 months from today, what part of the page would you remember if any?
Text
👋🏻 Thank you
Content testing

A/B test Call-to-Action (CTA) variations

Evaluate variations of your CTA buttons with a simple A/B testing to collect both qualitative and quantitative data. Optimize discoverability, placements, and wording to increase performance, such as click-through-rates and more.

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Study objectives

  • Compare the different design elements with CTAs and determine which works best.
  • Determine the effectiveness of CTA buttons in driving desired user actions, such as conversions, sign-ups, purchases, or downloads.
  • Identify factors that influence CTA button conversion rates, such as button text, color, placement, size, and design, to optimize for higher conversion rates.
  • Use insights from CTA button assessments to iteratively refine and optimize button design, placement, and messaging for improved user engagement and conversion rates.

A/B test your CTA variations

Decide which design works best to drive more CTR and conversion

Request a demo

Best practices for optimizing Call-to-Action (CTA) buttons

  • Clarity and visibility: Ensure that your CTA button stands out prominently on the page with clear and contrasting colors, making it easy for users to identify and click on.
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  • Concise and actionable: Use concise and action-oriented language in your CTA button text to clearly communicate the desired action. Use verbs that prompt users to take immediate action, such as "Buy Now," "Sign Up," or "Get Started."
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  • Placements: Position your CTA button prominently on the page where users are likely to see it without scrolling. Make sure it is large enough to be easily clickable but not too overwhelming that it distracts from other content.
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  • Use of visual elements: Consider using icons or graphical elements alongside your CTA button text to reinforce the action and make it more visually appealing. However, ensure that the icon enhances clarity and doesn't confuse users.
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  • A/B testing: Experiment with different variations of CTA button copy, colors, sizes, and placements through A/B testing to determine which combinations result in the highest conversion rates. Continuously iterate and refine your CTA buttons based on data-driven insights.
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Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Import Figma prototypes and edit the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

What is A/B testing for CTA buttons?

A/B testing for CTA buttons is a method used to compare two or more variations of a CTA button to determine which one performs better in terms of driving desired user actions, such as clicks, conversions, or sign-ups.

Why should I consider assessing CTA buttons?

Assessing CTA buttons is important because they play a critical role in guiding users through the desired conversion funnel and influencing their decision-making process. Understanding how users perceive and interact with CTA buttons can lead to improvements in conversion rates and user engagement.

What aspects of CTA buttons can be assessed?

Various aspects of CTA buttons can be assessed, including design elements (e.g., color, size, shape, contrast), text content (e.g., wording, clarity, urgency), placement on the page, and overall visibility.

How many variations of CTA buttons should I test in an A/B test?

It's generally recommended to test one or two variations at a time to isolate the impact of specific changes. The number of variations to test in an A/B test depends on other factors such as the scope of the project, resource constraints, and complexity of the design.

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A/B test your CTA variations

Decide which design works best to drive more CTR and conversion

Request a demo
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