Have multiple multiple landing page design variations? Use this A/B testing template to import prototypes and get user feedback to make data-driven decisions.
Determine which design aligns best with your users with A/B testing
Create an account and log in to your Hubble account.
Find and select the template to use.
Import Figma prototypes and edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
Landing page sets the first impression of your product. A/B testing allows you to identify and implement changes to landing page elements, such as headlines, images, calls-to-action (CTAs), and page layout, that can lead to improved conversion rates and overall campaign effectiveness.
Various elements of landing pages can be tested, including headline variations, CTA button colors, CTA button text, form length and fields, images or multimedia content, page layout and design, and overall messaging.
The frequency of A/B testing for landing pages depends on factors such as campaign objectives, traffic volume, and the rate of change in your target audience's preferences. It's generally recommended to test regularly to identify and capitalize on optimization opportunities, but the exact frequency may vary based on your specific circumstances.
While A/B testing typically involves comparing two variations (A and B), you can test multiple variations simultaneously using multivariate testing or sequential testing methodologies. However, it's important to maintain statistical rigor and avoid testing too many variations at once to ensure reliable results.
Gather naming ideas and align your product with users' expectations
Have users evaluate content on a live website
Task with fill-in-the-blank to gauge content clarity
Determine which design aligns best with your users with A/B testing
