Content memorability is tested to evaluate how well users remember specific pieces of content, such as text, images, or videos, after exposure to them.
Evaluate the content within your product page by having users familiarize themselves with it and recalling details. Understand which piece of information lingers with users and what needs improvements.
Examine what piece of information lingers with your users and identify what needs improvements
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the live site task and the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
Content memorability is tested to evaluate how well users remember specific pieces of content, such as text, images, or videos, after exposure to them.
Testing content helps you identify which piece of information most stands out from the users’ perspectives. Feedback from users will help assess the effectiveness of content in capturing and retaining users' attention and engagement.
Various types of content within a page can be tested for memorability, including headlines, slogans, taglines, product names, images, videos, and key messages.
Testing memorability of content can be especially useful if you want to gauge the overall effectiveness of the content within a certain page. It will help you determine if the intended message is correctly delivered to the users.
Iterate and develop impactful content for your users
Understand what aspect of your content resonates with users
Test variations of CTAs to increase clarity and visibility
Examine what piece of information lingers with your users and identify what needs improvements
