Product launch copy testing involves evaluating and optimizing the written content, such as headlines, taglines, descriptions, and promotional messages, used to introduce a new product or feature.
Whether you have an existing product or you are launching a new feature, gauge how informative your product page is.
Copy test your product or feature pages to identify how relevant and engaging they are
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the live site testing task and edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
Product launch copy testing involves evaluating and optimizing the written content, such as headlines, taglines, descriptions, and promotional messages, used to introduce a new product or feature.
Product launch copy testing helps ensure that the messaging effectively communicates the value proposition of the new product or service and resonates with the target audience. It allows companies to identify and address potential issues or areas for improvement before the launch.
Various elements of product launch copy can be tested, including headline variations, messaging tone (e.g., formal vs. casual), language clarity, call-to-action (CTA) effectiveness, and the overall message.
Product launch copy testing should ideally be conducted during the pre-launch phase, allowing sufficient time to make revisions based on feedback before the official launch date. However, testing can also be conducted post-launch to gather insights for future iterations.
Task with fill-in-the-blank to gauge content clarity
Gather naming ideas and align your product with users' expectations
Increase clarity in your product taglines
Copy test your product or feature pages to identify how relevant and engaging they are
