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Whether you are gauging interest in a new product concept or feature, take on a user-centered approach to incorporate user feedback throughout product development. Present your concept upfront to assess whether it provides value for users.
Test your ideas as early as possible with storyboards
Test multiple design concepts early on with design preference
Get quick signals on a problem space with a survey
Assess your website categorizations through a card sorting task
Understand how well-organized your website content is
Capture usability and feedback on new features
Uncover how users categorize info with card sorting