A design preference test is used to gather feedback from users on various design alternatives and determine their preferences among them.
Have more than one iterations of design concepts? Conduct a quick design preference test to gauge users initial reactions and make user driven decisions.
Bring your early design concepts upfront to the users to gauge initial reactions and feedback
Create an account and log in to your Hubble account.
Find and select the template to use.
Import Figma prototypes and edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
A design preference test is used to gather feedback from users on various design alternatives and determine their preferences among them.
Various design elements can be tested in a preference test, including overall design and layout, color schemes, organization of information, and more.
Design preference tests are useful especially if you have more than design iterations that you need to test and validate to decide which design works the best. Design preference tests help you make data-driven decisions to iterate upon your designs.
Even though there is no set numbers, consider the scope, time constraints, and complexity of the design elements. Typically, having more than 3 design concepts could lead to participants being overwhelmed and confused.
Test your ideas as early as possible with storyboards
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Assess your website categorizations through a card sorting task
Bring your early design concepts upfront to the users to gauge initial reactions and feedback
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