👋🏻 Introduction
✍️ Imagine you are trying to [visit a new city]
Text Statement
🧪 Please try to [book a new hotel]
Prototype Task
âť“ Overall, how difficult or easy was this task to complete?
Numerical Scale
âť“ Please elaborate on why you gave the following rating.
Text
👋🏻 Thank you
Wireframe TESTING

Follow-up with Single Ease Question (SEQ)

Assess the ease of completing usability tasks using the Single Ease Question. Collect rapid quantitative feedback and qualitative reasoning from your users to identify potential usability issues with your prototype.

Study objectives

  • Utilize SEQs after each usability task to collect quantitative feedback to have users reflect on the overall experience and usability to complete the task.
  • Delve deep into quantitative data by following up with users’ reasonings. Triangulate the results with quantitative and qualitative data.
  • Continue gathering data and measuring the usability of new concepts and features using SEQs to iteratively enhance the user experience.

Collect actionable feedback with SEQ

Use a more data-driven approach centered on user feedback to uncover usability issues

What is this template good for?

  • SEQ testing can be applied at different stages of product development, particularly for follow-up after a usability task.
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  • If resource constraints are a concern, a straightforward approach involves conducting a simple usability task, followed by a SEQ test and a subsequent follow-up question to delve deeper into user insights.
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Best practices for using single ease questions

  • Select and design tasks that are  representative of user interactions and aligned with the study objectives. Have a clear idea of the study objective and how the data from SEQ will be used to drive actionable insights.

  • Triangulate quantitative rating with qualitative why by including follow-up questions for a comprehensive understanding. It is always recommended to have users elaborate on their reasonings.
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  • SEQ doesn’t have to be a “single” question. The question is applicable to all types of usability studies and can be incorporated into large scale studies as a follow-up question.
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Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Import Figma prototypes and edit the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

What is the Single Ease Question (SEQ) test?

After users attempt a task, this single question is asked: Overall, how difficult or easy was the task to complete? (Based on a Likert scale)

The Single Ease Question (SEQ) is a subjective measure used in usability studies to assess the perceived ease of use of a product or system. It typically asks participants to rate the overall ease of completing a task or interaction on a scale, ranging from very easy to very difficult.

What are the benefits of using the SEQ test in usability studies?

The SEQ test provides a quick and straightforward way to gather subjective feedback on the ease of use of a product or system. It can complement other usability metrics by capturing participants' overall impressions and perceptions of usability in a concise and standardized format.

Can the SEQ test be used in combination with other usability metrics?

Yes, the SEQ test can be used in combination with other usability metrics, such as task completion rates, time on task, error rates, and qualitative feedback from participants. Integrating multiple metrics will allow you to gain a more comprehensive understanding of usability and identify areas for improvement more effectively.

How do I interpret the results of the SEQ test?

The results of the SEQ test can be analyzed by calculating aggregate scores, such as mean or median ratings, across participants or testing sessions. Higher mean or median scores indicate greater perceived ease of use, while lower scores suggest potential usability issues or areas for improvement. It's important to consider the context of the usability study and compare SEQ scores to other usability metrics and qualitative feedback to gain a more nuanced understanding of usability.

Other Study Templates

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Run iterative usability tests on your mobile prototypes

Collect feedback on your low-fidelity wireframe and prototypes

Related Blog Posts

Collect actionable feedback with SEQ

Use a more data-driven approach centered on user feedback to uncover usability issues