The purpose of gathering pricing expectations in a survey is to understand users' perceptions, preferences, and willingness to pay for a product or service.
Understand how much users are willing to pay to achieve a particular outcome with your product or similar services to develop an effective pricing strategy.
Understand how much users are currently spending and their willingness to pay
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
The purpose of gathering pricing expectations in a survey is to understand users' perceptions, preferences, and willingness to pay for a product or service.
A pricing study should be conducted before product launch to gauge customer willingness to pay and price sensitivity, and when changing prices to assess customer reactions. It's also essential in response to market shifts, during product reviews to assess pricing effectiveness, before market expansion to understand pricing dynamics in new markets or segments, and based on customer feedback to validate insights and adjust pricing accordingly.
You can use the insights from pricing surveys to inform their pricing strategies by identifying pricing thresholds, understanding price sensitivity among different customer segments, optimizing pricing tiers or packaging, and testing the impact of pricing changes on customer behavior. The data collected can also help position your products or services within the market more effectively.
Understand how effectively your product is meeting your market's needs
Deep dive into user needs and typical workflow
Understand how much users are satisfied with a new feature with a survey
Understand how much users are currently spending and their willingness to pay
.png){kind=avatar}