👋🏻 Introduction
❓ How often do you visit [the product]?
Single Select
❓ How satisfied are you with our product?
Numerical Scale
❓ Please elaborate more on why.
Text
❓ How intuitive or usable is our product?
Numerical Scale
❓ Please elaborate more on why.
Text
❓ How valuable is our product for you to accomplish [your goal]?
Numerical Scale
❓ Please elaborate more on why.
Text
❓ What is your favorite aspect of our product?
Text
❓ What is your least favorite aspect of our product?
Text
👋🏻 Thank you
User satisfaction

Measure product satisfaction

Assess user satisfaction with your product using this in-product survey template. Quickly gather feedback from users engaging with your product at specific touchpoints to evaluate their overall satisfaction and experience.

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Study objectives

  • Gain insight into users' overall sentiment towards the product by combining quantitative and qualitative feedback.
  • Determine the frequency of user visits and their motivations for engaging with your product or website.
  • Use qualitative feedback to understand what motivates users to revisit or discontinue using your website.

Measure product satisfaction with surveys

Understand users motivations and satisfaction with your product

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When should I run product satisfaction surveys?

  • After significant updates or changes: Run surveys after implementing significant updates, new feature releases, or changes to your product to gauge user reactions and satisfaction levels.
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  • ‍Regular intervals: Product satisfaction surveys shouldn’t be a one time thing. Implement periodic surveys at regular intervals, such as quarterly or semi-annually, to continuously monitor user satisfaction and identify trends over time.
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  • ‍After support interactions: Trigger surveys after users interact with your support team to resolve issues or inquiries, capturing feedback on the support experience and overall product satisfaction.
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  • ‍Upon subscription renewals or cancellations: Send surveys to users upon subscription renewals or cancellations to understand their reasons for continuing or discontinuing their use of the product.
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  • ‍After onboarding completion: Run surveys after users complete the onboarding process to gather initial impressions and satisfaction levels with the product's usability and functionality.‍
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  • ‍After completing key tasks: Trigger surveys after users complete key tasks or actions within the product to capture real-time feedback on their experience and satisfaction.
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Best practices for effectively monitoring product satisfaction

  • Utilize multiple feedback channels: Collect feedback from various sources, including in-product surveys, customer support interactions, social media mentions, and online reviews, to gain comprehensive insights.
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  • ‍Regularly review metrics: Monitor key satisfaction metrics on a regular basis to track trends over time and identify areas for improvement. Product satisfaction fluctuates over time and it is more important to capture the change in trend rather than a snapshot of a single moment.
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  • ‍Segment user feedback: Segment user feedback based on demographics, usage patterns, or product features to identify specific user groups with differing satisfaction levels and needs.
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  • ‍Engage with users with follow-up studies: Engage directly with users through feedback sessions, user interviews, usability studies, or focus groups to gain deeper insights into their needs, preferences, and pain points.

  • ‍Benchmark against competitors: Compare your product satisfaction metrics with industry benchmarks and competitor performance to understand your position in the market and identify areas for differentiation.

Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Edit the questions as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

What is an in-product survey, and how does it differ from traditional survey methods?

Hubble’s in-product survey is embedded directly within the product or application, allowing users to provide feedback while using the product. It differs from other survey methods in that it captures feedback in real-time, as users interact with the features or functionalities being evaluated.

Why use in-product surveys for measuring product satisfaction?

In-product surveys provide real-time feedback from users who are actively engaged with the product, allowing for timely insights into user satisfaction levels, pain points, and areas for improvement. This feedback is valuable for informing product decisions, prioritizing enhancements, and driving continuous improvement.

How can in-product surveys for measuring product satisfaction be tailored to different user segments?

In-product surveys can be tailored to different user segments by customizing the survey questions, timing, and triggers based on user characteristics, behaviors, or preferences. By understanding the unique needs and preferences of different user segments, surveys can be designed to gather relevant feedback and insights specific to each group.

How can in-product surveys for measuring product satisfaction be integrated with other feedback channels and data sources?

In-product surveys can be integrated with other feedback channels and data sources, such as customer support tickets, social media mentions, and app store reviews, to gain a comprehensive understanding of user sentiment and satisfaction. By aggregating and analyzing data from multiple sources, organizations can identify trends, patterns, and areas for improvement more effectively.

Other Study Templates

Net Promoter Score Measurement Template | Hubble

Measure NPS to assess user satisfaction and loyalty

Onboarding Success Measurement Template | Hubble

Follow-up with users with their onboarding experience

Satisfaction survey on a new feature

Understand how much users are satisfied with a new feature with a survey

Related Blog Posts

Measure product satisfaction with surveys

Understand users motivations and satisfaction with your product

Request a demo
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