A Cloze test is a method used to assess the comprehensibility of content by removing certain words or phrases from a passage and asking participants to fill in the blanks with the missing words.
Cloze tests offer empirical evidence regarding the comprehensibility of a text for a specific audience. Gauge how easy it is to comprehend a block of text within your product and website.
Get empirical evidence on how easy it is to comprehend important texts like your product’s privacy page
Calculate the percentage score by dividing the number of correctly guessed items by the maximum possible score and multiply by 100 to obtain the percentage score.
Note that Cloze test is not about gauging participants’ vocabulary or spelling knowledge. Misspelling or using synonyms should be considered correct.
An average score of 60% or higher indicates that the text is reasonably understandable for the designated user profile used to recruit test participants. It's important to note the distinction between readability scores and comprehension scores.
‍
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
A Cloze test is a method used to assess the comprehensibility of content by removing certain words or phrases from a passage and asking participants to fill in the blanks with the missing words.
Participants are typically presented with a passage of text with specific words or phrases removed, either randomly or strategically. Typically, a blank is provided every 6th word. They are then asked to fill in the blanks with the words they believe are missing, based on context and comprehension.
The frequency of A/B testing for landing pages depends on factors such as campaign objectives, traffic volume, and the rate of change in your target audience's preferences. It's generally recommended to test regularly to identify and capitalize on optimizatCloze tests are suitable for assessing the clarity and effectiveness of written content, including website copy, privacy notice, product descriptions, instructional materials, user manuals, and other types of text-based content.ion opportunities, but the exact frequency may vary based on your specific circumstances.
Cloze test results are analyzed by comparing participants' responses to the original passage of text. Correct responses indicate that the passage is clear and comprehensible, while incorrect or incomplete responses may highlight areas of confusion or ambiguity.
Gather naming ideas and align your product with users' expectations
Have users evaluate content on a live website
Increase clarity in your product taglines
Get empirical evidence on how easy it is to comprehend important texts like your product’s privacy page
