Assess how your product and feature names align with users’ expectations. Get naming ideas for your product and feature releases to align user perceptions with product offerings and draw attention to your product page from new audiences.
Run naming studies to assess how well your product and features align with users’ expectations
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
A naming study is a research method used to explore and evaluate potential names or labels for products, features, services, or other entities. It involves gathering feedback from participants to assess the clarity, relevance, memorability, and appeal of different name options.
Conducting a naming study is important because the name or label associated with a product, feature, or service plays a crucial role in shaping user perception, brand identity, and overall user experience. A well-chosen name can enhance recognition, communicate value, and facilitate user engagement.
Naming studies can be conducted for a wide range of entities, including new products, features, services, brands, company names, domain names, product lines, marketing campaigns, and more.
It's important to consider factors such as the target audience, brand positioning, competitive landscape, cultural considerations, linguistic relevance, domain availability, and legal considerations.
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Run naming studies to assess how well your product and features align with users’ expectations
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