Understand the problem space so that your next product decisions are grounded in user needs. The template focuses on digging into the core user problems with qualitative insights.
Delve deep into qualitative insights to understand the various pain points and build empathy
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
A product discovery survey is a research method used to gather insights into user needs, preferences, and behaviors related to a specific product or service. It helps in understanding customer expectations, validating assumptions, and identifying opportunities for product improvements or innovations.
Product discovery surveys can be conducted at various stages of the product development lifecycle, including during the ideation phase, before launching a new product or feature, or when seeking feedback on existing products or services. They are particularly useful for informing product strategy, guiding decision-making, and prioritizing features.
While both types of surveys gather insights from users, a product discovery survey is specifically focused on understanding user needs, preferences, and behaviors related to a particular product or service. It helps in informing product development decisions and guiding the design and development process.
On the other hand, a market research survey is broader in scope and may include questions about market trends, competitor analysis, pricing strategies, and consumer demographics.
Yes, product discovery surveys can be used to validate product ideas before investing significant resources in development. By gathering feedback from potential users early in the ideation phase, you can assess market demand, identify potential barriers or challenges, and validate assumptions about user needs and preferences.
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Delve deep into qualitative insights to understand the various pain points and build empathy
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