👋🏻 Introduction
âť“ How often do you [a task that your idea is trying to solve]?
Single Select
âť“ What is the desired outcome of the task?
Text
âť“ How important is it to achieve the desired outcome?
Numerical Scale
âť“ Please elaborate on your choice.
Text
✍️ Context of the visual / concept
Text Statement
✍️ Visual storyboard description of the concept
Text Statement
âť“ What are your thoughts after seeing the visual?
Text
âť“ If [idea] is available today, how likely are you to use this tool?
Numerical Scale
âť“ Please elaborate on your choice.
Text
âť“ how different is this tool to the other solutions or your current workflow?
Numerical Scale
âť“ Please elaborate on your choice.
Text
❓ When was the last time this could’ve been helpful/useful to you?
Text
👋🏻 Thank you
IDEA VALIDATION

Validate product concepts with storyboards

Test your concepts and collect feedback from potential users before building a full product. Use storyboards and visual elements to introduce your concept and get feedback grounded in context.

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Study objectives

  • Provide visual elements like storyboards to highlight use cases for your concept and collect feedback.
  • Dive deep into understanding how your concept idea directly tackles users' real-world challenges and how use cases fit in.
  • Craft a refined and tailored approach to your idea through user feedback grounded in specific contexts.

Validate your concept early on with simple storyboards

Introduce use cases and how they align with users’ expectations

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What is this template good for?

  • Use visual elements and storyboards to further refine and concretize the concept through user feedback.
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  • Test your concept with simple visual elements and use cases highlighted through storyboards. You don’t have to have anything built out to test it out.
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  • If you've generated multiple ideas through brainstorming, this method offers a cost-effective way to test and prioritize each one accordingly.

Best practices for concept validation

  • Create storyboards to highlight typical use cases: Develop detailed storyboards that clearly depict the concept or idea you want to test. Use visuals, text, and annotations to provide context and convey the intended use cases.
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  • Align users’ expectations: After presenting the storyboard and use cases, follow-up with questions to compare how your assumptions match with what users’ expect after seeing the storyboard.
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  • Observe participant reactions: Pay close attention to participant reactions, body language, and verbal cues as they interact with the storyboards. Note any areas of confusion, frustration, or excitement that may arise during the testing process.
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  • Iterate based on feedback: Use the feedback and insights gathered from concept testing to iterate and refine the concept. Incorporate suggested improvements and adjustments to address usability issues and enhance the user experience.
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Getting started

1

Create an account and log in to your Hubble account.

2

Find and select the template to use.

3

Edit the questions and text prompt as you see fit.

4

Run pilot tests with internal users (ideally, people that are not a part of your project).

5

Preview the study and check if you need to make any last minute changes.

6

Publish the study and wait for the results to come in.

Frequently Asked Questions

What is a storyboard, and how is it used in concept testing?

A storyboard is a visual representation of a concept or idea, typically presented in a sequence of illustrations or images. It is used in concept testing to communicate and evaluate the proposed idea in a tangible and engaging format.

Why use storyboards for concept testing?

Storyboards help bring concepts to life by visualizing them in a narrative format, making it easier for participants to understand and provide feedback. They enable stakeholders to visualize how the concept will unfold and how users will interact with it, facilitating more meaningful discussions and insights.

How do you create a storyboard for concept testing?

To create a storyboard for concept testing, start by outlining the key scenes or steps involved in the concept. Then, sketch or illustrate each scene in a visually engaging manner, focusing on conveying the main ideas and interactions. Add annotations or descriptions to provide context and guide participants through the storyboard.

What are some best practices for creating effective storyboards for concept testing?

Some best practices include keeping the storyboard concise and focused on the main ideas, using clear and engaging visuals, incorporating user personas or scenarios to provide context, and iterating on the storyboard based on feedback from stakeholders or participants.

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Validate your concept early on with simple storyboards

Introduce use cases and how they align with users’ expectations

Request a demo
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