When to run unmoderated user testing
The most important benefit of unmoderated research is that there is no real-time interaction required between the product team and the study participants. Scheduling for user interviews is usually the heaviest bottleneck during the user research process so using unmoderated testing can significantly increase the research velocity of your team, allowing you to collect insights within just a few hours instead of days or weeks. Furthermore, unmoderated research can be very effective in gathering simple and quick responses from a large group of users, as conducting moderated interviews with many users becomes very cumbersome for the product team.
While unmoderated research can be a powerful tool, there are some key limitations of unmoderated usability testing according to N/N group:
- Early-prototype testing is difficult without a moderator to explain and help participants recover from errors or limitations of the prototype.
- Without a moderator, participants tend to be less engaged and behave less realistically in tasks that depend on imagination, decision making, or emotional responses.
Secondly, many existing survey solutions are not purposefully designed for product UX research, because they don’t integrate well with design & prototyping tools such as Figma and they are not designed to allow for contextual feedback, specifically triggered based on user actions and events.
While there are few unmoderated user testing tools available in the market that could help mitigate some of these issues, Hubble is building the nex-gen OS for product research that will help product and design teams collect contextual product feedback from actual users in the product. Hubble offers some unique features that can help product teams:
- Hubble allows teams to recruit real users for unmoderated testing through its SDK. Therefore, teams don’t have to rely on external panelists which can be expensive and disconnected from the real product
- Hubble offers ways to embed videos on the unmoderated tests so that product team members can add a more personal feel
- Test creators can prompt testers to opt in to moderated follow up interviews after finishing their unmoderated sessions
So, when is a good time to run unmoderated testing with Hubble?
When you have a design concept to validate:
Hubble allows product design teams to quickly validate early design concepts. Users can embed prototypes and design concepts into the studies so that testers can provide feedback on specific UI/feature elements. In addition, Hubble offers prototype heatmap data, video and audio recordings to help teams understand the specific user paths in the prototype.
When you are preparing for an alpha/beta feature
Before fully releasing a feature you can use Hubble to show prototypes & early concepts to your most engaged users. This will help product teams quickly gather user feedback before fully releasing the feature, and it will also help you discover who are the users that are most excited in testing the feature.
When you launch a new feature and need continuous feedback
Once new features are introduced, Hubble can become a continuous engine that helps product teams collect user feedback. While A/B testing tools can be helpful, new feature introductions can be trickier to measure through an A/B test. Hubble can help product teams continuously gather qualitative insights from real users when new features are introduced. Hubble is also planning to introduce workflows so that qualitative insights can be collected automatically in conjunction with a feature update..
To summarize, unmoderated testing requires less time and effort than moderated testing during the session, but fastidious advance planning is needed before the research begins so that it can be effective.
Unmoderated research works very well if you have qualitative questions that need to be validated quickly from a large sample size. Hubble makes it easier and faster for you to get started with unmoderated testing by providing you with everything you need in one platform.
In the next article, we will talk about how to create a powerful usability test through Hubble.
If you have any questions or comments about Hubble, please do not hesitate to reach us at hello@hubble.team or visit www.hubble.team for some additional information. We are looking forward to helping you and your team build amazing products through Hubble.
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