Gauge how well your email content drives attention. Understand how relevant a block of text is for your potential users.
Understand how relevant your email content is to your audience
Create an account and log in to your Hubble account.
Find and select the template to use.
Edit the questions as you see fit.
Run pilot tests with internal users (ideally, people that are not a part of your project).
Preview the study and check if you need to make any last minute changes.
Publish the study and wait for the results to come in.
It is worth exploring because it helps optimize the effectiveness of email marketing campaigns by identifying the most engaging and persuasive content for the target audience. It allows marketers to make data-driven decisions and improve campaign performance over time.
Email content testing can be conducted at various stages of the email campaign lifecycle, including during the planning phase, before a major campaign launch, or as part of ongoing optimization efforts. It's important to test regularly to gather insights and improve performance over time.
Audience segmentation is important in email content testing because it allows you to tailor content and messaging to specific segments of their email list based on demographics, behavior, preferences, or other criteria.
Various criteria can be used for audience segmentation, including common demographics (age, gender, location), behaviors including lifestyle, interests, values, purchase history, engagement with your product, and based on company information, such as company size, industry, job title for B2B audiences.
Gather naming ideas and align your product with users' expectations
Increase clarity in your product taglines
Conduct A/B tests with different copy variants on landing pages
Understand how relevant your email content is to your audience
